Mobile presents one of the largest paradigm shift of all time. I recently read a article that ranked the iPhone the eighth top invention of all time. The wheel was first. But mobile is not about communication it is about connectivity. A fully connected society, a connected world. We must rethink our current strategies on everything. From banking to healthcare to communication, mobile changes it all. Advertising industry is going to change significantly. We are moving from print, TV, radio and computers to always "on" (connected and on our person) personal devices. Each time a person looks at the screen of the phone/device they will receive impressions, not the old CPC (Cost Per Click) type, but in many different forms, audio, visual, static and participating impressions. The number if hits (old term) will become more of experiences, (Mx) and will be exponential.
As many of you know I am very interested in HealthCare and it's future in the world. Mobile will have a huge impact on healthcare, soon we will have implanted monitoring devices that will feed data to a site such as Microsoft HealthVault, Decision Support system will analyze the data in realtime and alert the patient/consumer and Provider of changes in your body. But the biggest change that mobile will providein health is the ability for the consumer to become realtime envolved with their own health. Our phones will become the Remote control of our Healthcare and the screens will have dashboards so that we can monitor ourselves in realtime. The next subject that I plan to discuss is changing our views of mobile and opening thoughts up to the possibilities of engagement.
Jeff
