What's your recipe for a great mHealth App? Sean Broomhead previously posted on Linkedin

Knowing what problem you are trying to solve is the most important part of any product. The next is having a team that understands the problem and how to solve it or find solutions for it.

One of the biggest problem that I have run into is that lack of understanding from both the clinical and technical side of the solution. Many technical people attempt to solve healthcare without domain expertise. Yes, we are all patients, the main reason you see so many patient facing apps, however if you want to build medical apps you will need clinical domain experts. Then you have doctors that want to build apps without having technical knowledge or don't understand the software process. Both roads can quickly lead to failure. It takes BOTH technical and clinical to build mHealth apps or systems.

Systems, apps are mostly worthless without a link into the ecosystem of healthcare. you must think of an app as just the client of the system, it is like the steering wheel of a car. You shouldn't care if it is a iPhone or Android, that is the endusers decision, app developers need to support what the market wants. The system is what is important in mHealth, how you connect, interoperate with providers, family, and patients.

Jeff Brandt 

Mobile changes everything

Mobile presents one of the largest paradigm shift of all time. I recently read a article that ranked the iPhone the eighth top invention of all time. The wheel was first. But mobile is not about communication it is about connectivity. A fully connected society, a connected world. We must rethink our current strategies on everything. From banking to healthcare to communication, mobile changes it all. Advertising industry is going to change significantly. We are moving from print, TV, radio and computers to always "on" (connected and on our person) personal devices. Each time a person looks at the screen of the phone/device they will receive impressions, not the old CPC (Cost Per Click) type, but in many different forms, audio, visual, static and participating impressions. The number if hits (old term) will become more of experiences, (Mx) and will be exponential.

As many of you know I am very interested in HealthCare and it's future in the world. Mobile will have a huge impact on healthcare, soon we will have implanted monitoring devices that will feed data to a site such as Microsoft HealthVault, Decision Support system will analyze the data in realtime and alert the patient/consumer and Provider of changes in your body. But the biggest change that mobile will providein health is the ability for the consumer to become realtime envolved with their own health. Our phones will become the Remote control of our Healthcare and the screens will have dashboards so that we can monitor ourselves in realtime. The next subject that I plan to discuss is changing our views of mobile and opening thoughts up to the possibilities of engagement.

Jeff

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